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What does an 'Employer' Apprenticeship Ambassador do?

The main role of an Ambassador is to act as an advocate of Apprenticeships and promote the benefits to relevant stakeholders.

Ambassadors take on their role (on a voluntary basis) by supporting and influencing a wide range of key stakeholders including schools, colleges, local enterprise partnerships, employers & their supply chains, trade associations and employment bodies. They champion and support marketing, publicity and events to raise awareness of apprenticeships and mentor other employers.

Being an Ambassador within The North West; you would be involved in activities across one or more of the following themes

  • Events and Ceremonies

  • Highlighting Apprenticeships

  • Widening Participation

  • Employer Engagement/ Tackling skills gaps


Ambassadors help create a ‘Buzz’ around apprenticeships either face to face at events or via social media channels – linking their company activity with the Network to highlight the great things that happen across the region.

Employers are invited to join the network if they demonstrate a high commitment to Apprenticeships within their workforce or have a high profile within their local area.

To find out more about the NWAAN please contact Tom Russell - Chair of the NWAAN or Craig Watson - Project Manager CLICK HERE

What does an Apprentice Ambassador do?

The Apprentice Ambassador Network is a group of past and current apprentices that are members of the AAN in their region. ​

The core purpose of the network is to grow and expand the apprenticeship programme by engaging with and providing information on apprenticeships to young people through a number of different activities and events, including schools/6th forms and young people in school academic years 11-13.

The role of the ambassador is to promote apprenticeships and inspire other young people by describing their direct experience.

We need apprentices and ex-apprentices to join their local networks to help to inspire and engage young people in the area to consider an apprenticeship as a positive choice.

We are seeking representation from a diverse range of apprentices including: ​

  • Different sectors and job roles

  • A broad gender, ethnic and geographic mix

  • Different levels of apprenticeships, including higher and degree​

To find out more about the network in the North West contact Sara McGinlay – Chair of the NW Apprentice Network by clicking here

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